This is the transcript for the video Event Management Major

00:00
Hi, everyone. Thank you for joining us today where we’ll be talking about the Event Management major within the Bachelor of Management here at UTS Business School. My name is Rachel and joining me is Dr. Najmeh Hassanli who coordinates the event management major within the Bachelor of Management.

00:18
Hi, everyone. My name is Najmeh and I am a senior lecturer at the business school. I teach both events and tourism subjects and I am the coordinator of the event management major within the Bachelor of management.

00:30
Now, first up, what exactly is event management?

00:35
Event management is all the logistical, promotional and strategic elements that go into developing an event, planning and hosting it and then assessing its various impacts.

00:46
And why should students study event management?

00:50
So events is a diverse and dynamic industry. It’s all about creating memories and designing experiences for others. And because of this, it can be really fulfilling But it does require you to love challenges, be sociable, and a people person, be organized, have a bit of creativity and enjoy the satisfaction of senior projects through to completion. If someone has such qualities, then a career in events will never be dull for them. Second, events is still young as an industry, but it is well recognized. It is a growing profession that requires specific skills and qualities. Having a qualification is important to be able to work in an industry, but also to have a career progression in it. And finally, it is a billion dollar industry. The industry is vibrant, it contributes greatly to the economy. And just to give you an idea and put things in perspective, business events alone generated 23.1 billion total economic contributions and created about 180,000 direct jobs in Australia in just one year.

01:52
What are some of the skills and knowledge that students in this major will walk away with?

01:57
First, students gain a solid understanding of the sequential steps associated with the design, development, planning, and implementation of innovative events, and the professional skills associated with each of these steps. They will also learn about the promotion and marketing of events and how to gain sponsorship and financial support for events. Finally, we know that events don’t exist in vacuum. They are defined by the political, social, economic and organizational context in which they exist. And so our students will develop a sound understanding of the context in which events take place.

02:33
If students are interested in event management, what are the options available to them?

02:38
So event management is a major under the Bachelor of Management, but if students are doing Bachelor of Business, and might be interested in doing events, they can actually choose to do events as a sub major as well.

02:51
What are the subjects that students will studying within this major?

02:55
Here you can see a list of different specialized subjects that our students do. These include introductory subjects such as event and entertainment context, event impacts and legacies, event management. Subjects that are normally taken in the second year include positioning and promoting events, events sponsorship and revenue. We also advise students to consider the professional internship subject in the second year, which takes them through to the final year. And finally our subjects include servicescape and venue, and event creation lab, which is the capstone subject. Our students really enjoy the subject as it enables them to put into practice the theoretical and practical knowledge they have acquired in all of the subjects they’ve studied throughout the Bachelor of Event Management. They basically come together, work in teams, to design, project manage, and implement an actual event. And the profit they make from putting on the event goes to a specific charity or cause. Some of the organizations that our students have previously supported and contributed to are Beyond Blue, Smile for Me, Dress for Success and Rough Sleepers.

04:05
So what are some of the career options on offer to students who study event management?

04:10
As a growing global industry, events offer a broad range of employment opportunities. Some of the Graduate positions include event coordinator, convention coordinator, and marketing assistant. The career progression options include Event Manager, entertainment venue or facility manager, convention planner, festival organizer, marketing manager and sponsorship manager. Our recent graduates have taken up a wide variety of employment opportunities, which reflects the breadth of the industry. And just to give you a few examples, Marie, one of our 2017 graduates was working as event coordinator at CBA in 2018. Chelsea, another one of our former graduates is currently the special event coordinator at the Sydney Opera House.

04:55
What would be your top tip for students interested in pursuing event management?

05:00
I always encourage students to get some work experience while this study. This is obviously possible through our internship subject, which students take in their second year. And we’ve received very positive feedback about students being able to apply a lot of the skills and knowledge and qualities that they’ve acquired throughout their degree into real work. But it is also possible through paid positions. And this is something that is not possible to all students, and we understand that, but in other ways through volunteering opportunities at various events, and we do encourage students to do volunteering and do volunteer at events and we do inform them of any opportunities that comes up. But one thing that I would like to say about volunteering is, while these opportunities may be helpful in getting your foot in the door, you need to also be critical about about them. Always ask yourself what is it that you will gain from experience and will it actually be adding something valuable to your skills? Remember, you’re not just giving to the organization, you also need to gain from that experience, from that opportunity. So be critical, question that value and ensure that it is a purposeful opportunity for you. I would encourage you to keep an open mind, you may think that not all of what you come across and learn throughout your uni life, and life in general, is interesting or even relevant to what you may actually be considering doing. But that’s the thing. The list of opportunities in this industry is endless. There are many different choices to make and directions to explore. And the more diverse your experiences, the more prepared you will be for your career in events.

06:36
Thank you so much for your time explaining the event management major.

06:40
Thank you. It’s been a pleasure. I do hope information has been useful for our prospective students or potential students and I do hope to see many of them at UTS next year in our events major. Thank you.

06:55
Please feel free to explore out other videos detailing our courses and majors. If you have any questions, you can reach out to us via our social media channels, or contact us directly by phone on 95143074 or by email business@uts.edu.au. Thank you so much.

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